![]() Wendy’s is the first restaurant brand to partner with DoorDash for this new Roku partnership. For instance, if Roku customers see this Wendy’s ad (in the picture below), they get $5 off with any Wendy’s purchase of $15 or more. Once a user clicks on a TV ad offer, they are sent an SMS message or email directing them to the DoorDash app to redeem the promotion. This is also the first time that restaurant advertisers can partner with both the streaming company and the food delivery platform to target, measure and attribute TV streaming ads on Roku, the companies added. Plus, for the first time, DoorDash merchants can buy interactive shoppable ads and place click-to-order offers within the ad, the companies claim. After the free six-month trial ends for Roku customers, DashPass costs $9.99 per month. DashPass is currently available in the United States and Canada with some areas excluded. DoorDash’s membership program also provides exclusive access to DashPass-only promotions and priority customer support on both DoorDash and the Caviar app, a delivery platform for higher-end restaurants that DoorDash acquired in 2019. What is DashPass DashPass is a subscription service that offers unlimited deliveries from thousands of eligible restaurants with 0 delivery fee on orders over 12. ![]() Now, new and existing Roku members with linked streaming or smart home devices can get $0 delivery fees on DoorDash orders. Today, Roku and DoorDash announced a multi-year partnership in the U.S., Canada and Mexico to give Roku users six months of complimentary DashPass, as well as interactive shoppable ads for DoorDash businesses in the U.S.
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